Women are 51% of the population and make 80% of buying decisions!
We can help you attract more women into your workforce!
If women aren’t well represented – at every level, in your business you’re missing out on our insights into your market.
Ask yourself
Let’s face it…
Construction and maintenance don’t have a good reputation in the wider world.
It’s time to change their face.
We’d argue that the most effective strategy to achieve that is to make the industry more representative of the whole population.
We believe that making construction and housing more attractive to women will make it more attractive to everyone.
Stopcocks Women Plumbers have years of experience attracting and retaining women into domestic construction and maintenance. It’s a sector where women represent only 1% of the workforce although at least 23% of women (out of 2000 polled) have stated they would have ‘seriously considered’ the sector if it had been presented as an option to them.
Through our community and network we have the direct testimony of over 200 women working and wishing to work as heating engineers, plumbers and in other trades.
They’ve told us directly what they need to be attracted into the sector and to stay.
We know what they’re looking for.
Working collaboratively with you and our partners The Connectives we’ll help you to transform your business culture, increase productivity and improve performance.
Our award winning team can help you to attract more women into your workforce. Contact us to find out more.
Housing Associations
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We can help you achieve a greater social impact by working with you to train female tenants as Stopcocks Taps, Traps and Toilet Drs. enabling you to provide a female workforce.
They become capable of earning as self-employed TTT Drs or as your employees and at the same time, you meet the needs of some of your most vulnerable tenants.
Contact us for more information and to discuss our tailor-made training and support services.
Construction and Maintenance Services
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The average age of UK plumbers is 57 and only 5.9% of plumbers are aged 35 or younger. The skills gap is not just here now, it’s going to get much worse.
But, there is hope…
A Watersafe study showed that 23% of women would have ‘seriously considered’ a career in trades if they’d been ‘given the opportunity’ whereas a YouGov survey showed that only 11% of the general population asked ‘would consider’ a career in trades.
We believe that the changes that will attract more excellent tradespeople into your workforce are the changes that will be created by increasing the number of women in it. A more balanced workforce that reflects the country’s population can be attracted by attracting more women into your workforce.
We’ve spoken to tradeswomen in focus groups to identify what attracts them to join our industry, and essentially, will encourage them to stay once they get here.
This isn’t just to attract more women into the industry.
We believe that the changes required to attract more women will make the industry more attractive to everyone.
We’re talking about a cultural transformation that will change the face and the reputation of our entire industry – you can lead this change and not just react to it. Benefit from our insider knowledge.